Day 1: Fundamentals & Meta Ads Setup
Session 1: Introduction
Course overview and objectives
Understanding Lead Generation Systems
Overview of Meta Lead Ads
Introduction to GoHighLevel (GHL) CRM
Demo of the complete lead generation workflow
Session 2: Meta Business Setup
Creating Meta Business Manager
Creating Ads Account
Setting up Business Settings
Understanding Campaign Structure (Campaign → Ad Set → Ad)
Session 3: Meta Pixel Setup
What is Meta Pixel
Installing Pixel on website or landing page
Tracking lead events
Testing pixel installation
Practical Exercise
Create a Meta Business Account
Setup Pixel and Events
Day 2: Creating Meta Lead Ads
Session 1: Lead Ads Campaign
Creating a Lead Generation Campaign
Understanding campaign objectives
Audience targeting strategies
Budget and bidding strategies
Session 2: Creating Lead Forms
Instant Form setup
Custom questions in forms
Privacy policy requirements
Thank you screen setup
Session 3: Ad Creative Strategy
Writing high-converting ad copy
Creating effective ad visuals
Best practices for lead ads
Practical Exercise
Create a Meta Lead Ads campaign
Publish test campaign
Day 3: GoHighLevel (GHL) CRM Setup
Session 1: GHL Introduction
Overview of GHL dashboard
Understanding CRM system
Managing contacts and leads
Session 2: Integrating Meta with GHL
Connecting Facebook Lead Ads with GHL
Creating forms in GHL
Mapping Meta form fields to CRM
Session 3: Funnels & Lead Capture
Creating lead funnels
Adding forms into funnels
Testing lead capture process
Practical Exercise
Connect Meta Lead Ads to GHL
Test lead capture inside CRM
